Pre order made in the am album8/24/2023 When it comes to eCommerce brands, data from Scalefast suggests that pre-orders may be more important than ever. Pre-orders are also important in other product categories such as consumer electronics (the latest iPhone, for example), new book and album releases (Taylor Swift, anyone?), and even autos (think Tesla). Gaming publishers now spend a great deal of time and effort crafting their pre-order strategy to generate buzz and early sales for their titles. This is particularly true in the video gaming space where pre-orders have taken on a life of their own. Retailers have long known that pre-order sales are crucial to a successful product launch.
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